National Geographic Travel Selects Canada for World's First-Ever Digital Super Mag

October 02, 2013

by Canadian Tourism Commission

Three Alberta locations are featured in 50 Places of a Lifetime: Canada – Jasper to Banff and the Icefields Parkway, The Canadian Badlands, and Waterton Lakes National Park.

With the launch of this project, National Geographic Travel brings together the best Canadian travel writers with iconic National Geographic photographers. The result: a breathtaking, destination-based, digital super mag unparalleled in its comprehensive coverage of any single country.

The world’s first digital super mag showcases all-new content from every Canadian province and territory and launched October 1 on nationalgeographic.com/canada50. Additional content rolls out the entire month of October.

“This is a celebration of all that is Canada,” said Keith Bellows, editor-in-chief of National Geographic Traveler and a native Canadian. “For anyone planning a trip to Canada, this massive digital content is a must read.”

Aside from spectacular photography and intriguing stories, the super mag’s content includes practical travel information on when to go, where to stay, how to get around, what to eat or drink, what to buy, and what to read or watch before you go. There are also helpful links as well as a fun fact about each destination.

“Canada is a place for exploring, and we are thrilled to share some of the most immersive travel experiences that our country offers,” said Greg Klassen, Senior Vice-President Marketing Strategy and Communications, Canadian Tourism Commission. “We are so pleased to align ourselves with the great National Geographic brand and its extensive travel experience and reach. This innovative initiative will inspire the world to visit Canada.”

The content falls into four categories: Country Unbound: Civilization and nature in harmony; Urban Places: Exploring great cityscapes; Wild Spaces: Wonders of the outdoors; and Paradise Found: Retreats to restore the soul.  

The scope of the coverage is impressive, and features a mix of well-known and soon-to-be discovered experiences and destinations from coast to coast to coast.

“Canada’s Places of a Lifetime reveals a country more nuanced, little known and invites discovery. You’ll find a country as original and unique as any in the world, with unlimited possibilities for touring,” said Bellows.

The super mag will include four galleries of about 25 original photos each in the following categories with links back to destination articles: Canada's Cities, Coastal & Countryside Canada, Landscapes of Canada, and Animals of Canada.

Fun and informative features will be rolled out throughout October as part of the digital experience. One will be “Favorite Place” submissions by readers. Site visitors will be encouraged to nominate their favorite Canadian location on a form titled “Name Your Own Canada Place of a Lifetime.” Nominations will be accepted from Oct. 1-31, 2013, with the top entries highlighted online in November.

Twitter and Instagram users will track the hashtag #Canada50 to engage in conversations about each of the 50 destinations, and to follow news about the list, including links to videos, photos and articles.

To further showcase Canada, National Geographic Travel’s experts will be featured with their Canada “favorites” as follows:

  • Editor-in-Chief Keith Bellows: Favorite Places
  • National Geographic Traveler magazine and book editors: Favorite Places
  • Canadian National Geographic Explorer Wade Davis: Five Favorites
  • Favorite spots from on-assignment photographer Catherine Karnow: picks from her time on the road in Canada.

A National Geographic Travel Facebook "event" will feature readers asking National Geographic Travel’s Director of Photography questions about the photographs chosen for the Canada package and the assignments he gave out to National Geographic photographers.

Nationalgeographic.com receives 22.4 million visitors per month from around the world.


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