by Edmonton Tourism
More than 5,000 participating athletes and a worldwide TV audience of 21 million will make Edmonton the world’s sporting capital in September 2014 when it hosts the International Triathlon Union’s (ITU) Grand Final. The bid’s success is the result of collaboration by Edmonton Economic Development Corporation, the City of Edmonton and Edmonton Triathlon Academy.
Already host of an annual ITU World Cup event in the summer that brings 750 competitors to the city, Edmonton will host the Grand Final, the last race on the 2014 World Triathlon Series calendar. As a result, Edmonton will rank alongside such international cities as Auckland, New Zealand, the 2012 host city, and London, England, the 2013 host city.
Between $15 and $20 million in economic impact is expected to be generated by the event, bringing new spending into the regional economy. In addition, the Grand Final will further establish Edmonton as the home of triathlon in Canada. The Edmonton Triathlon Academy was accredited recently as one of only five Canadian regional triathlon training centres.
This will be one of the largest-ever gatherings of athletes in Edmonton. Around 22,000 participants met here for the 2005 World Masters Games while the 2001 World Championships in Athletics brought in almost 1,700 athletes. The 1983 University Games attracted 2,400 athletes, and the 1978 Commonwealth Games were attended by almost 1,500 athletes. Vancouver’s 2010 Olympic Games attracted just over 2,500 athletes.
Hosting international events raises global awareness of Edmonton and brings new spending into the regional economy.