Beyond Rubik's Cube Exhibition Coming to TELUS World of Science - Edmonton

January 30, 2015
by TELUS World of Science - Edmonton

The internationally-acclaimed Beyond Rubik’s Cube exhibition is coming to the TELUS World of Science – Edmonton (TWOSE) and will open November 7, 2015.
Through highly interactive physical and digital challenges, visitors will explore how the Rubik’s Cube emerged from a workshop in Communist-era Hungary to become a worldwide phenomenon, fostering creativity across the fields of science, technology, engineering, robotics, the visual arts, music, film, architecture, and mathematics.
The $5 million exhibition was designed by Liberty Science Center in Jersey City, NJ and its president and CEO Paul Hoffman, with lead creative partner Google and the Cube’s Budapest inventor, Ern? Rubik. It debuted in April 2014 in celebration of the 40th anniversary of the world’s bestselling puzzle toy. The exhibition will be in Edmonton for 13 weeks from November 7, 2015, through February 15, 2016. 

“The Rubik’s Cube is an iconic puzzle that is recognized and beloved worldwide,” says Alan Nursall, President & CEO of TWOSE. “When we first learned of the Beyond Rubik’s Cube exhibition we knew we had to bring it to Edmonton because of the excitement we see around science games and puzzles. This engaging exhibition uses Ern? Rubik’s invention - originally meant to help his students learn math concepts - and creates an experience where visitors connect with the iconic puzzle while playing games and developing skills related to math, geometry, programming and other concepts.”

As guests enter the exhibition, digital projections of color and geometry dance in response to their movement, setting the tone for the immersive experience that awaits them in three discovery zones: Invent, Play, and Inspire.
The first zone, Invent, invites guests to jump right into the complex and compelling world of puzzle toys.
  • Rare artifacts made of wood blocks, paper clips, and rubber bands show guests the humble and brilliant Hungarian origin of Ern? Rubik’s great invention.
  • At Cube Prototype, guests can explore the complex geometry behind Rubik’s Cube by arranging 3D shapes and inventing their own puzzles.
  • Art and mathematics meet at Tessellation Maker, an interactive touch table where guests create visually stunning patterns.
Next, guests move to the Play zone for more hands-on exploration.
  • A Solve Bar welcomes cubers of all skill levels and provides animated instructions for conquering the Cube.
  • At Robot Command, guests discover the parallels between computer programming and Cube solving as they program a robot to run a maze.
  • Young visitors and their grownups work together on Cube Match, a game of colored building blocks with endless combinations.
Finally, guests venture into the Inspire zone to experience the Cube’s vast artistic and technological
  • Visitors can see how the Cube inspires them artistically by composing their own haiku using the Haikube; engineering a musical masterpiece in Cube Symphony; and contributing to the giant Collaborative Mosaic made entirely of Rubik’s Cubes.
  • Guests control a giant Rubik’s Cube the size of a car to discover the internal mechanism that makes it work.
  • A one-of-a-kind, 18-karat gold, jewel-encrusted, fully functional Rubik’s Cube is the world’s most expensive toy, estimated to be worth $2.5 million.
  • At Robot Race, guests will challenge a speedcubing robot to solve their scrambled Cubes.
  • Twisty Puzzle Design brings people together at a multi-touch digital table to design and test their own puzzles with other guests.
Visitors to Beyond Rubik’s Cube ( will be encouraged to share their own
Rubik’s-inspired creations on
Beyond Rubik’s Cube opens at TELUS World of Science – Edmonton on November 7, 2015.
For more information call 780.451.3344 or visit

Media Contact:
Mike Steger
VP, Marketing & Communications
TELUS World of Science - Edmonton
Phone: 780-452-9100
About TELUS World of Science – Edmonton
TELUS World of Science - Edmonton is a world-class, broad-based science centre that inspires and motivates people to learn about and contribute to science and technology. TELUS World of Science - Edmonton is a leader in providing high quality, interactive programs and exhibits that provide an avenue for both learning and entertainment, and which spark the imagination of people of all ages. The Edmonton Space & Science Foundation is a non-profit organization that operates TELUS World of Science - Edmonton.
About Liberty Science Center
Liberty Science Center ( is a 300,000-square-foot learning center located in Liberty State Park on the Jersey City bank of the Hudson near the Statue of Liberty. Dedicated to bringing the excitement of science to people of all ages, Liberty Science Center houses 12 museum exhibition halls, a live animal collection with 110 species, giant aquariums, a 3D theater, the nation’s largest IMAX Dome Theater, live simulcast surgeries, tornado and hurricane-force wind simulators, K-12 classrooms and labs, and teacher-development programs. More than half a million students, teachers, and parents visit the Science Center each year, and tens of thousands more participate in the Center’s offsite and online programs. LSC is the most visited museum in New Jersey and the largest interactive science center in the NYC-NJ metropolitan area. 
Beyond Rubik’s Cube was created by Liberty Science Center with Lead Creative Partner Google and the Cube’s Hungarian inventor, Ern? Rubik, with generous support from Google, Government of Hungary, Bank of America, Rubiks Brand Ltd, and Ernst & Young LLP. All Rubik’s trademarks are exclusively licensed by Rubiks Brand Ltd –

<< Back

You must be logged in to view this item.


This area is reserved for members of the news media. If you qualify, please update your user profile and check the box marked "Check here to register as an accredited member of the news media". Please include any notes in the "Supporting information for media credentials" box. We will notify you of your status via e-mail in one business day.